Most techy people don’t need to be told the benefits of feedburner, but there are a few hidden bonuses lurking around this free service.

For a long time the fastest method of indexing was the create a blog on an authoritive domain (such as blogger or wordpress) and post regularly, then link to the pages you want to index.

Since Google purchased Feedburner a few years ago, it has been the quickest way to get you pages indexed.

I have seen my blog posts indexed within a few minutes of posting.

If indexing is important to you and the content you want to get indexed isn’t a blog you will need to create an RSS feed from your static content. I have successfully used XML hub XML RSS generator.

For those SEOs who write their own scripts you may want to combine this with a spidering script and roll over site (check out http://www.bluehatseo.com/power-indexing-tips/ going to play it safe on not link the as it recently lost some PR), so that your indexing is on permanent auto pilot.

Deep Link building using RSS

For quite some time “Feedburner Pro” funcitonality, which you previously had to pay for, has been available for free to Feedburner users.

In your feed burner account, on the Analyse tab, click on FeedBurner Stats (PRO), which is under the services heading.

Click the link to activate this feature if it’s not already active.

Tick the box that says “Item link clicks” and select the “search engine ranking” option.

This turns the links in your RSS feed into 301 redirects.

Note that if you are heavily reliant on Technorati as a means of promotion, then this approach may not be suitable for you as it doesn’t count 301 redirects as valid links to your domains.

You can now promote your feedburner feed and any links to it will now pass “link juice” to your site. Promoting your feedburner feed, will build authority to the feed, which will in turn give you super fast indexing benefits. Props to Colin Lahay (website marketing strategies guru) for helping me figure this bit out.

Social Networking sites you can use to promote you RSS feed.

There are a number of social networking (and other web 2.0) type sites, that allow you to publish your RSS feed on your public profile.

You should create an account with these sites and get active in the community.

If you are able to add friends then you should do so as every friend you add will have a link to your “public profile” page on the social networking site.

The same goes for if the site has “groups” you can join different groups and build links to your public profile.

Aside from building links to your profile you are continually adding exposure to your site and yourself. Depending on your niche, you can get a lot of direct traffic from
these sites.

Here’s some sites you should join and start geting active in:

1. Grazr
2. Bumpzee
3. MyBlogLog
4. Rojo
5. zimbio.com
6. twitter
7. Tumblr
8. BlogCatalog
9. Squidoo
10. Technorati (will only work with your sites’s original rss feed, not your feedburner feed)
11. Facebook
12. Mashable
13. Friend Feed

Thanks to the Earners blog’s Deep Link Guide

RSS directories

You can also submit your RSS feed to RSS directories. RSS directories work like normal directories, but instead of linking to your site, they link to your rss feed.

This the quickest way to build links to your rss feed. This is as mind numbing as submitting to normal directories, but it is the kind of thing
that can be automated or outsources (contact me for more info on this).

Here’s a few different RSS directory lists.

1. RSS directories
2. more RSS directories
3. and even more RSS directories

Tags: building, feeds, indexing, link, link building, linkbuilding, RSS

This entry was posted on Monday, September 29th, 2008 at 12:47 pm and is filed under RSS, SEO, Web design, link building. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.